Let's change the world together!
We love nature and its oceans. We love discovering new places or doing sports with friends. That's why we develop gear made from sustainable materials, minimalist style and smart functionality... As passionate boarders, it's essential for us to design stylish bags that enhance your active lifestyle. Whether outdoor or urban adventures, traveling or simply doing sports.
Aloha Lifestyle
Ola has made friends mainly in Hawaii, California, Munich (river surfing) and Switzerland (snowboarding). Since his time in Hawaii, he has followed the inspiring Aloha spirit:
- Respectful treatment of everything
- Focus on the positive
- Everyone should feel comfortable
- Everyone is welcome
- Live in the moment
- Go with the flow
How it all began
Our founder Ola was already surfing regularly in the nineties and fell in love with the element of water. He soon discovered snowboarding for himself and enjoyed the feeling of this sport in both summer and winter. On his travels, he began to develop the perfect equipment to protect and transport his boards and equipment.
Focusing on the lives of future generations
Together with his wife Nik, they developed their first bags back in 2009. Right from the start, they focused on durable workmanship, organic materials and timeless design.
"Protecting our planet has always been very important to us. But since the birth of our daughter, the desire has grown in us to make a contribution to leaving her and future generations a healthy planet."
The plastic problem
The major problem of marine litter has become more urgent since the turn of the millennium. All kinds of garbage, plastic bottles, nets, but also oil damage and pollution have become increasingly visible. Today, 12 million tons of plastic end up in the oceans every year. That's the equivalent of almost two truckloads being thrown into the sea every minute of the day.
Plastic pollution is everywhere, even in the Arctic. Microplastics can already be found in our blood and lungs.
"We must act now!"
Das Plastik Problem
Gerade seit der Jahrtausendwende wurde das große Problem des Meeresmülls dringlicher. Allerlei Müll, Plastikflaschen, Netze, aber auch Ölschäden und Verschmutzungen wurden immer sichtbarer. Mittlerweile gelangen jedes Jahr 12 Millionen Tonnen Plastik in die Ozeane. Das entspricht fast zwei Lastwagenladungen, die jede Minute des Tages ins Meer geworfen werden.
Plastikverschmutzung ist überall, sogar in der Arktis. Mikroplastik findet sich bereits in unserem Blut und unserer Lunge.
"Wir müssen jetzt handeln!"
Holistic approach
It is not enough to "just" use recycled materials. Our partners and our team are committed to protecting the environment and its people in all areas:
- Reducing pollutants
- CO2 compensation
- Fair working conditions
- Recycled or organic materials
- Transparency in the supply chain
- Less plastic
- Organic cotton (organic quality)
- Durable products
The more we consume, the more we damage the basis of our existence. Essential raw materials are becoming scarcer, toxins from waste are being released into the environment and forests are being lost as CO2 reservoirs. The only solution is to change the way we consume.
REDUCE
We need to reduce the production and consumption of plastic. Everyone can take small steps in their daily lives. To do this, we are expanding children's knowledge of the plastic problem. CO2 experts help us to recognize the effects of our actions. We have found alternative ways to further minimize our emissions, e.g. shorter transport routes, alternative transport methods and avoiding waste.
REUSE
We want to use Sons of Aloha as a platform to help people all over the world to use valuable resources more consciously and avoid waste. You can avoid waste by giving things like single-use plastic, plastic bottles or plastic packaging a second chance and thus a longer life. You can find more information on sustainability and the reuse of former waste products in our journal.
RECYCLE
We only use organic or recycled materials for our products. With every bag sold from the KANE range, we collect 2.5 kg of plastic from the ocean. This marine plastic would otherwise have further polluted the oceans and harmed the lives of many marine animals. We return materials to the economic cycle that would otherwise have ended up as waste.
Over 10 years of experience
Style and sustainable design are our passion. However, this is only possible with the right partner who places the same demands on materials, working conditions and sustainability as we do. Nik and Ola therefore visited several production facilities in Europe, India, China and Vietnam.
After a long search, we found the perfect yarn manufacturer in Suzhou, China. This partner can already look back on 10 years of experience in the production of recycled materials. Our colleagues have been producing yarn from recycled plastic since 2012 and are constantly innovating through their own research and development with more than 100 patents.
SONS OF ALOHA is for YOU
We love the beauty of nature and its oceans. We want to protect it and develop products that allow you to explore and travel carefree.
We want to give you the opportunity to go out and live your passions to the fullest. Whether you're chasing the next wave, exploring the mountains with your friends or just skating down the street.
The values we live by
Akahai - Friendliness
When working with our colleagues and partners, we pay particular attention to a friendly approach.
Kūlohelohe - Heritage
The secret of life is not man against nature, but man in harmony with nature. We may have outgrown the wilderness, but nature will always be a part of us. That's why we need to find our way back to natural or recycled materials.
Mālama - protect
Respect for nature: everything in life belongs together, nothing is unimportant or unaesthetic. Therefore, the resources that go into our production have more than one life - we must protect them and stop the mentality of waste.
'Ohana - Family
The people on this earth are different, have unique stories and ways of life. But what we all have in common is that we all live on this planet.
The meaning of Aloha
Aloha is the essence of life
It means being a part of everything and everything being a part of you. There are no differences or boundaries between all living beings. It means to live in harmony with everything and also to suffer in unity. It is the power or even the spirit that embodies life itself.
Akahai - Kindness
We are fair to creatures that cannot protect themselves
Lōkahi- Unity
We combine efficient, modern design and quality with sustainable materials.
ʻOluʻolu- Kindness
We stand for equal rights for all living beings.
Haʻahaʻa - Modesty
We actively support the "no single use" mentality.
Ahonui - Patience
We know that it takes many small steps to achieve a big change.
What our customers say
