Let’s change the world together!
We love nature and its oceans. We love exploring new places or playing sports with friends. That's why we develop gear made from sustainable materials, minimalist style, and intelligent functionality...
As passionate boarders, it's essential for us to design stylish bags that enhance your active lifestyle. Whether you're on outdoor or urban adventures, traveling, or simply exercising.
ALOHA Lifestyle
The team has made many friends during their time in Hawaii, California, Munich (river surfing), and Switzerland (snowboarding). Since our founder Ola lived in Hawaii, he has followed the inspiring Aloha spirit:
- Respectful treatment of everything
- Focus on the positive
- Everyone should feel comfortable
- Everyone is welcome
- Live in the moment
- Go with the flow
How it all began
Back in the 1990s, our founder Ola was already surfing regularly and fell in love with the element of water. He soon discovered snowboarding and enjoyed the thrill of this sport both summer and winter. On his travels, he began developing the perfect gear for protecting and transporting his boards and equipment.
Keeping an eye on the lives of future generations
Together with his wife Nik, they developed their first bags in 2009. From the very beginning, they focused on durable craftsmanship, organic materials, and timeless design.
"Protecting our planet has always been very important to us. But since the birth of our daughter, the desire has grown within us to make a contribution to leaving a healthy Earth for her and future generations."
-> If you would like to read more about our production and materials, you can do so on our Ethics page.
Your team in Munich
We are a young, dynamic team based in the heart of Munich. Our passion is developing creative and useful products – always with a focus on unusual, innovative designs.
With fresh ideas and a lot of enthusiasm, we create solutions that are not only functional but also unique.
The plastic problem
Especially since the turn of the millennium, the major problem of marine litter has become more urgent. All kinds of trash, including plastic bottles and nets, as well as oil spills and pollution, have become increasingly visible.
In an April 2024 report, the IUCN (International Union for Conservation of Nature and Natural Resources) states that around 14 million tons of plastic now enter the world's oceans annually. This equates to nearly 3,200 truckloads of plastic being dumped into the sea every day.
Plastic pollution is everywhere, even in the Arctic. Microplastics have long been found in our blood and lungs. But a new study from the University of New Mexico (February 2025) shows that the highest concentration was found in the brain.
"We must act now!"
Holistic approach
It's not enough to "just" use recycled materials. Our partners and our team are committed to protecting the environment and its people in all areas:
- Reduce pollutants
- CO2 compensation
- Fair working conditions
- Recycled or organic materials
- Transparency in the supply chain
- Less plastic
- Organic cotton (organic quality)
- Durable products
The more we consume, the more we damage our livelihoods. Crucial raw materials are becoming scarcer, toxins from waste are entering the environment, and forests are being lost as carbon sinks. The only solution is to change the way we consume.
REDUCE
We must reduce the production and consumption of plastic. Everyone can take small steps in their daily lives. To achieve this, we are expanding children's knowledge about the plastic problem. CO2 experts are helping us recognize the impacts of our actions. We have found alternative ways to further minimize our emissions, such as shorter transport routes, alternative transportation methods, and waste avoidance.
REUSE
We want to use SONS OF ALOHA as a platform to help people around the world use valuable resources more consciously and avoid waste. You can avoid waste by giving things like single-use plastic, plastic bottles, or plastic packaging a second chance and thus a longer lifespan. You can find more information on sustainability and reusing former waste products in our journal.
RECYCLE
We only use organic or recycled materials for our products. With every bag sold from the KANE range, we collect 2.5 kg of plastic from the ocean. This marine plastic would otherwise have further polluted the oceans and affected the lives of many marine animals. We're returning materials that would otherwise have ended up in the trash to the economy.
Over 10 years of experience
Style and sustainable design are our passion. But this is only possible with the right partner who has the same standards for materials, working conditions, and sustainability as we do. To achieve this, Nik and Ola visited several production sites in Europe, India, China, and Vietnam.
After a long search, we found the perfect yarn manufacturer in Suzhou, China. This partner already has 10 years of experience in the production of recycled materials. Our colleagues have been producing yarn from recycled plastic since 2012 and are constantly innovating through their own research and development, holding more than 100 patents.
SONS OF ALOHA is for YOU
We love the beauty of nature and its oceans. We want to protect it and develop products that allow you to explore and travel without worry.
We want to give you the opportunity to go out and live your passions to the fullest. Whether you're chasing the next wave, exploring the mountains with your friends, or simply skating down the street.
The values we live by
Akahai - Friendliness
When working with our colleagues and partners, we pay particular attention to a friendly working atmosphere.
Kūlohelohe - genetic material
The secret of life is not man versus nature, but man in harmony with nature. We may have outgrown the wilderness, but nature will always be a part of us. Therefore, we must find our way back to natural or recycled materials.
Mālama - protect
Respect for nature: Everything in life belongs together; nothing is unimportant or unaesthetic. Therefore, the resources that go into our production have more than one lifespan—we must protect them and put a stop to the disposable mentality.
'Ohana - Family
The people on this earth are different, with unique stories and ways of life. But what we all have in common is that we all live on this planet.
The meaning of Aloha
Aloha is the essence of life
It means being a part of everything, and everything being a part of you. There are no differences or boundaries between all living beings. It means living in harmony with everything and also suffering in unity. It is the force, or even the spirit, that embodies life itself.
Akahai - Kindness
We are fair to creatures that cannot protect themselves
Lōkahi - Unity
We combine efficient, modern design and quality with sustainable materials.
ʻOluʻolu - kindness
We stand for the equal rights of all living beings.
Haʻahaʻa - modesty
We actively support the “no single use” mentality.
Ahonui - Patience
We know that it takes many small steps to achieve a big change.
