Which backpack suits you?
Whether a modern city backpack or a practical roll-top backpack, your backpack is much more than just storage space. It's an expression of your personality, your lifestyle, and often a statement of sustainability. In this guide, you'll find out which backpack archetype suits you, from the adventurous explorer to the urban minimalist. Be inspired and discover the perfect backpack that will accompany you stylishly and reliably through everyday life and travel.
KANE – Rolltop backpack for explorers & adventurers
The KANE rolltop backpack is the perfect companion for anyone who loves nature, freedom, and adventure. Inspired by the archetype "The Explorer/The Adventurer," it's aimed at men and women between 25 and 40 who are active, close to nature, and always looking for the next adventure. Whether it's a hike in the mountains, a city trip to an unfamiliar metropolis, or a road trip into the unknown, the KANE offers not only a robust, structured design but also maximum functionality and durability.
Its sustainable recycled material makes it the ideal backpack for eco-conscious adventurers. With its practical roll-top closure, generous storage space, and weatherproof features, it combines style, comfort, and function in one.
The KANE says of its wearer: “I am ready for any adventure, but I also keep an eye on the environment.”
Message:
For those who seek adventure but also keep an eye on the environment, your perfect companion on journeys of discovery.

HOLU – Rolltop backpack for trendsetters & aesthetes
The HOLU rolltop backpack is perfect for anyone who wants to combine fashion, functionality, and sustainability in one product. Inspired by the archetype "The Trendsetter / The Aesthete," it is aimed at fashion-conscious people between the ages of 20 and 35 who live in vibrant cities, love the latest fashion trends, and always look stylish, whether at work, meeting friends, or traveling.
With its sleek, modern design, the HOLU makes a fashion statement without sacrificing practical details. It offers thoughtful storage space, a secure roll-top closure, and is made from sustainable materials that are kind to both the environment and your sense of style.
The HOLU says of its wearer: “I combine style with function, and sustainability is just as important to me as a good outfit.”
Message:
For those who combine style and sustainability. Your everyday urban companion that's as practical as it is fashionable.
AHI – Travel backpack for minimalists & practical people
The AHI travel backpack is the perfect choice for anyone who values functionality, minimalist design, and urban versatility. Inspired by the "Minimalist/Practical" archetype, it's aimed at young, urban commuters and frequent travelers between the ages of 25 and 40, who often live in big cities and are looking for a stylish yet unfussy companion.
With its clean, modern design and sophisticated storage options, the AHI meets all the needs of everyday urban life, from commuting to the office and business trips to spontaneous weekend getaways. Crafted from sustainable materials, it combines high functionality with a contemporary, minimalist look.
The AHI says of its wearer: “I reduce to the essentials, remain modern, and have my urban lifestyle under control.”
Message:
For those who simplify life and master the urban lifestyle with ease.
HOKU – Half Moon Bag for casual users & comfort lovers
The HOKU Half Moon Bag is the ideal companion for those who appreciate relaxed, uncomplicated, and comfortable wear. Inspired by the archetype "The Casual User / The Comfort Lover," it is aimed at people between the ages of 20 and 45 who value practical solutions in their everyday lives and value ease of use and comfort above all else.
With its casual, accessible design, the HOKU is perfect for everyday use, whether for commuting, a stroll through town, or a spontaneous meeting with friends. It deliberately avoids unnecessary extras and focuses on the essentials: simple, functional, and comfortable to wear.
HOKU says of its wearer: “I like it uncomplicated, functional, and suitable for everyday use, without any frills.”
Message:
For those who love uncomplicated solutions. Your everyday handbag, no frills, simple, practical, and always with you.
Have fun shopping!
Be ready for your next adventure!
- Your Sons of Aloha Team









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