Discover the must-haves for your adventures
The Aloha family is growing! We at Sons of Aloha are proud to introduce our newest companions for everyday life and travel. As always, sustainability, maximum functionality, and our unmistakable style are our top priorities.
1. The puffer jacket: Warmth meets sustainability
Never freeze again in style! Our new KAILANI puffer jacket is the ultimate streetwear statement for cooler days. Made from recycled materials, perfectly in line with our philosophy, it offers uncompromising protection from the cold. Whether in the city or on your next outdoor adventure, the jacket is water-repellent, lightweight, and incredibly comfortable thanks to its oversized cut. Make a statement for sustainable fashion without sacrificing performance.
2. SOA 69-KANE Hand Luggage: The hybrid for uncomplicated travel
Looking for the perfect carry-on suitcase for your next city break? The SOA 69-KANE carry-on suitcase will revolutionize the way you travel.
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Boardcase dimensions: Specifically optimized for common sizes With its hand luggage dimensions, the KANE is your ideal companion for air travel and weekend trips.
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Effortless comfort: The smooth-rolling wheels and extendable telescopic handle make it an effortless carry-on trolley. The robust construction made from recycled ocean plastic guarantees durability.
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Intelligent design: The The SOA 69 KANE offers maximum packing capacity, a dedicated laptop compartment, a water-resistant side pocket, an internal pocket, and compression straps. Minimalist design meets maximum functionality!
3. SOA 77 Backpack: Safety and organization for every day
The SOA 77 backpack is the ideal daypack for anyone who values organization and safety.
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Innovative shoe compartment: The separate, ventilated backpack shoe compartment keeps sports shoes, wet clothes or sandals separate from the main contents, perfect for commuters, gym or beach visits.
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Reflective icons: The stylish, reflective icons enhance your Road safety, especially at dusk and at night. Style meets protection!
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Comfort & Space: With plenty of storage space, a laptop compartment and ergonomic straps, the SOA 77 is your new best friend for everyday life and shorter trips.

Our new products combine everything our community loves: sustainable production, maximum comfort and a design that impresses in every situation.
Whether it's the cool puffer jacket, the flexible SOA 69 KANE carry-on suitcase, or the thoughtfully designed SOA 77 backpack, you're not just investing in premium quality, but also in a better planet.
Discover the entire new collection in our shop now and start your next adventure perfectly equipped!







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From trash to style statement: How your backpack saves the world