Your backpack guide: How to find the model that suits your type
Whether a modern city backpack or a practical roll-top backpack, your backpack is much more than just storage space. It's an expression of your personality, your lifestyle, and often a statement of sustainability. In this guide, you'll find out which backpack archetype suits you, from the adventurous explorer to the urban minimalist. Be inspired and discover the perfect backpack that will accompany you stylishly and reliably through everyday life and travel.
Commuting in style – the perfect office backpack
Anyone who commutes to work, university, or travels daily knows that the right backpack is more than just a place to store things; it's an indispensable everyday companion. Today, commuter backpacks must be not only practical and ergonomic, but also weatherproof, sustainable, and stylish.
The top 7 vacation spots you should definitely visit in 2025!
Ready for new adventures? Discover our 7 favorite travel destinations for 2025—from relaxing island dreams to wild natural highlights. Plus: the perfect bags for your trip, so you'll stay stylish and well-organized.
Travel through Munich in style: Our new rolltop backpack HOLU
Stylish, weatherproof, and cleverly designed – the HOLU rolltop backpack is your perfect companion for spontaneous adventures in Munich. Discover why it can do more than just look good!
From now on, pack stress-free and properly!







