How we see things


Protecting our planet

The quality of our existence is eventually tied to our earth and its resources. The threat of increasingly scarce resources and the pollution of the world's oceans encourage us to rethink the use of materials. In order to leave a livable planet to coming generations, we need to act now. To have a positive impact we use natural or recycled resources. With the help of many local volunteers and our partners, we are protecting our planet from plastic pollution.


Give plastic waste a second life

As in Hawaiian thinking, all things have more than one life. Therefore, it is our special concern not to use new plastic for production, but to give plastic waste, which in normal circumstances would be thrown away or would end up in nature, a second chance.


Sustainable product at a fair price

Recycled material is expensive. Compared to the price the earth has to pay for products made from new plastic, it's totally worth it. However, we do not want to pass on the additional costs to you and therefore make sure to offer a great price-performance ratio.


Make products that last

We make products that accompany you on all your travels and have minimal impact on the environment. Our focus is not only on the timeless aesthetics of the product, but also on the practical usability. Therefore, before products are included in our family many samples are made, which are personally tested by us on heart and kidney. In the end we can proudly offer you the perfect travel companion for your everyday adventures.


Close the loop

A closed value chain isn't reality or standard in the world right now. We are working every day to make that reality ours. Our products are designed to stay with you forever. But if you ever change your mind or your product breaks, we will gladly take it back in exchange for a voucher. In this way, we ensure that our products never end up as trash in the ocean or in nature again.


Reduce packaging waste

Our products are shipped with as little packaging waste as possible. Thus, we have already been able to eliminate plastic for our smaller products, such as the backpacks and bike bags. For our larger products, we have not yet found a suitable alternative to plastic. However, we are already working on finding an alternative.


Short and CO2 saving transport routes

We do not want to create unnecessary CO2 emissions through our production or transport, so we try to source the resources from regions close to the production site. For this purpose, it goes from the production directly to us, where it is then sent to you. It is only sent by water or by air in extremely urgent cases. Instead, we usually use the new rail route from China to Germany.